We're Musicians Too.
Built from bar gigs to booking festivals.
Our Story
We wrote the books we wish we had when we started. After nearly three decades in the trenches of live performance, we've learned that success in music isn't about luck—it's about systems, strategy, and understanding what really moves the needle.
Every framework, every strategy, and every insight in BandCraft Books comes from real experience on stage, in the studio, and in the business of music. We've made the mistakes, learned the lessons, and now we're sharing the playbook.
Meet the Author
Gordon "James Pitts" Pettipas
Guitarist, frontman, and live performance strategist behind every BandCraft Book.
Known professionally as James Pitts, he has spent nearly three decades on stage—earning every insight the hard way, one show at a time.
James first hit the stage in 1996, playing lead guitar in various local bands across the underground music scene. From bar gigs and battle-of-the-bands contests to regional clubs and recording studios, he quickly became known for his surgical tone, high-energy stage presence, and relentless dedication to craft.
In 2004, he stepped into the frontman role for the first time, launching the band BrickRiver, which he would lead for the next ten years. Known for their powerful blend of groove-driven rock and stage charisma, BrickRiver became a staple in their region—headlining venues and opening for numerous well-known national acts.
By 2014, he evolved his musical vision again, forming MoGuitar, a blues-rock powerhouse that would ultimately transform into The James Pitts Band in 2016. Since then, The James Pitts Band has built a reputation as one of the tightest, most crowd-pleasing blues party bands in the region.
Three Decades of Experience
First Steps on Stage
Started playing lead guitar in local bands across the underground music scene. Built reputation for surgical tone and high-energy stage presence.
Frontman Debut
Launched BrickRiver, leading the band for ten years. Headlined venues and opened for numerous well-known national acts.
Blues Evolution
Formed MoGuitar, a blues-rock powerhouse that would transform into The James Pitts Band in 2016.
The James Pitts Band
Built reputation as one of the tightest, most crowd-pleasing blues party bands in the region—fusing soul, funk, traditional blues, and rock energy.
BandCraft Books
Sharing field-tested frameworks and systems developed through hundreds of shows, thousands of miles, and years of trial-and-error in the trenches of live performance.
In Action
From intimate venues to major festivals, James has performed across the country, building the experience that powers every BandCraft Book.
Salt City Festival
Festival performance showcasing high-energy stage presence
Wichita Blues Bash
Blues festival performance with The James Pitts Band
International Blues Challenge
Competing on the world stage with MoGuitar
Why Books? Why Now?
The Problem
- ✗ Expensive coaching that doesn't deliver results
- ✗ Generic advice that doesn't apply to your situation
- ✗ Theory without practical application
- ✗ No clear roadmap for success
Our Solution
- ✓ Affordable, actionable resources
- ✓ Field-tested strategies from real experience
- ✓ Step-by-step frameworks you can implement immediately
- ✓ Clear path from where you are to where you want to be
Join the Movement
You're not alone. There's a smarter way to grow your music career.
Clear Direction
Stop guessing what works. Follow proven systems.
Fast Results
Implement strategies that deliver immediate impact.
Real Support
Learn from someone who's been where you are.